A million Insty followers and counting

By Larissa Ham

It was something like shopper’s guilt – not quite remorse – that first inspired friends Yiota and Thessy Kouzoukas to start their fashion blog Sabo Skirt.


Going on “wild shopping trips” after uni classes, the friends decided to share photos of their spoils online, says Yiota (who has the same surname as her friend because she later married Thessy’s brother).

“We didn’t expect anyone to look at it. I think it made us feel better having another avenue for these clothes.”
* Published on MySmallBusiness, Fairfax Media. To read the full story, click here.